“That Guy” was adapted by Futures Without Violence with support from the Allstate Foundation, Waitt Institute for Violence Prevention, and Kinder World Foundation. The PSA was originally developed by Police Scotland to engage men in helping to reduce rape, sexual assault, and harassment through frank conversations about male sexual entitlement and unhealthy masculinity.

FUTURES, a national nonprofit organization, provides groundbreaking programs, policies, and campaigns that empower individuals and organizations working to end violence against women and children around the world, help individuals and communities heal, and prevent violence before it happens. For 40 years, we have worked to transform social norms, training professionals such as health providers, judges, educators and coaches on improving responses to violence and abuse. We also work with advocates, policy makers, creative artists and others to build sustainable community leadership and educate people everywhere about respect and healthy relationships.

The Allstate Foundation empowers people and communities so they can thrive. Since 2005, The Allstate Foundation has invested nearly $90 million to disrupt the cycle and prevalence of relationship abuse. The Foundation empowers survivors with the tools to achieve financial independence and live a life free from abuse and educates young people on the elements of healthy relationships to help stop abuse before it starts.

The Waitt Institute for Violence Prevention is a private operating institute committed to breaking the cycle of violence in our homes, schools, and communities on the local and national level. We do this through research, on ground programming, national advertisements, and documentaries. The Waitt Foundation has supported violence prevention efforts since 1993.

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Norm Waitt established The Kind World Foundation, a non profit organization that facilitates numerous community based service projects.